The products is the core of your Google Shopping ads. To succeed you need to keep your product data (feed) in good shape, with all attributes in place, well optimised titles and structured categories. You also need to know which products that are currently performing well and which products are not - and why.
For some shops and e-commerce retailers, using free plugins to set up a Google Shopping product feed may not be enough because they need more extensive functionality and options. Let's look at paid Shopify plugins for creating product feeds for Google Shopping.
Getting your products to Google Shopping may significantly boost your shop's performance. Let's see how you can push your WooCommerce products to Google Shopping with free plugins and extensions.
Google Shopping started in 2002, (Froogle) with the goal of providing a user-friendly comparison shopping service for everyone. At this time, listing products were free to do, but you had to pay for sponsored links.
Setting up and optimizing a Google shopping campaign can be a bit overwhelming, especially for first-timers. But if you are not willing to experiment (with things like different Google shopping campaign structures, for example) and figure out what works best for you, you might not be able to get the best out of your Google shopping campaigns.
When it comes to online purchase queries and searches, Amazon trumps Google, but the world’s leading search engine is a close second. And as an e-commerce business owner or a marketer, you should know what Google shopping is, how to set up Google Shopping, and how to sell on Google shopping.
Google Smart Shopping Campaigns – What They Are And How They Work