How to Increase ROAS and Expand to New Markets with Google Shopping
In 2021, Bodylab—a health and nutrition company from Sweden—made a strategic decision to enhance its performance on Google Shopping. Seeking a competitive edge in the ever-growing e-commerce segment, Bodylab turned to Bidbrain. With a customer-centric approach, Bodylab aimed to optimise its advertising campaigns and maximise its return on ad spend (ROAS) while increasing conversion value.