How to Create a Google Shopping Feed for a WooCommerce Store

how to create google shopping feed for woocommerce

Getting your products to Google Shopping may significantly boost your shop's performance. Let's see how you can push your WooCommerce products to Google Shopping with free plugins and extensions.

Why Use Google Shopping for WooCommerce?

The answer to this question is simple—Google Shopping is the largest product comparison platform on the Internet. In the UK, spendings on Google Shopping ads across different product categories make up more than 60% compared to text ads.

This can be explained by the fact that 85% of shoppers say product information and pictures are important to them when deciding which brand or retailer to buy from. Google Shopping ads provide exactly that functionality. 

Google Shopping ads are efficient because they provide the customer with a quality shopping experience. At the same time, Google Shopping gives online shops the following benefits.
  • Increased visibility of your products—Google Shopping is the largest online product comparison service, as was mentioned above.
  • Ability to communicate with large customer segments, within which you can find exactly your audience by gradually tailoring shopping campaigns to their interests, location, age, gender, etc.
  • Increased CTR, quality leads, and higher conversions because Google Shopping provides a quality customer experience that helps shoppers make informed decisions.

How to Get Your WooCommerce Products on Google Shopping

Suppose, you've already fired up your Google Merchant Center and Google Ads accounts for your WooCommerce store (if you haven't done that yet, see this section on Google).

But how do you actually get your WooCommerce products to Google Shopping? For that, you'll need a feed file. Below, we will cover some free plugins for generating a Google Shopping shopping feed file.

ELEX WooCommerce Google Shopping (Google Product Feed)

Overall rating: 3.5 (11 reviews)

✅Multiple subscriptions available

✅Free plan available

ELEX WooCommerce Google Shopping (Google Product Feed)

Though the rating of the free version of ELEX WooCommerce Google Shopping plugin is not very convincing, the plugin does its job—2000+ active installations can be considered as proof of that. The plugin allows you to generate Google Shopping feed files in various formats (XML, CSV, TSV). The output file would contain information about your products and should be uploaded to your Google Merchant Center account.

Free Account Features

♾️Unlimited feeds and feed templates

🌍Support of multiple countries 

📁Support of multiple feed file formats 

🔁Automatic feed updates and scheduling 

📑Attribute mapping based on rules and conditions, and more

Learn more about the plugin here.

Woocommerce Google Feed Manager

Overall rating: 4.4 (96 reviews)

✅Multiple subscriptions available

✅Free plan available


Woocommerce Google Feed Manager

Woocommerce Google Feed Manager is positioned as “an extremely powerful and easy to use Google Shopping feed manager for Woocommerce webshops”.  Well, it seems like an honest description judging by its reviews. Basically, the plugin will generate an XML product feed file valid for the Google product feed guidelines. The plugging has a neat UI and allows some customisation of the feed.

Free Account Features

📦Up to 100 products

🔁Changes in your store are automatically reflected in the feed file

📅Scheduling

Learn more about the plugin here.

Product XML Feed for WooCommerce

Overall rating: 4.8 (20 reviews)

✅Multiple subscriptions available

✅Free plan available

Product XML Feed for WooCommerce

This plugin for generating XML feed files is the simplest one on the list functionality-wise. Yet, you have to be somewhat tech- and code-savvy to be able to use it. Also, the free version does not provide a lot of features. On the other hand, if you have a relatively small number of products and you know how code works, this could become your favorite workhorse for generating Google Shopping feed files.

Free Account Features

🌍WPML compatibility that allows the creation of separate feeds for each language

📦Product filtering options

📑Different templates can be set for XML header, XML item, and XML footer

Learn more about the plugin here.

CTX Feed – WooCommerce Product Feed Manager Plugin

Overall rating: 4.5 (459 reviews)

✅Multiple subscriptions available

✅Free plan available

CTX Feed – WooCommerce Product Feed Manager Plugin

The creators of this plugin say that with CTX feed, you'll be able to “create the most optimised and error-free Google Shopping Product feed files”. In reality, of course, any plugin's efficiency very much depends on each online store but CTX Feed has long proved to be a working solution for WooCommerce shop owners. 

Free Account Features

♾️Unlimited number of products and product feeds

💯100+ pre-configured templates

👍🏽Compliance with Google product feed specification

📁XML, CSV, TSV, XLS, TXT, JSON support

🌍Multilingual support

📦Support of any WooCommerce product types, and more

Learn more about the plugin here.

Product Feed PRO for WooCommerce

Overall rating: 4.8 (883 reviews)

✅Multiple subscriptions available

✅Free plan available

Product Feed PRO for WooCommerce

This Google Shopping plugin is the most popular among WooCommerce store owners. Its developers call it “simply the most complete plugin” for WooCommerce. The features that come with the free version are quite impressive, indeed. Also, if a store owner might need help, there are lots of tutorials and how-tos available.

Free Account Features

♾️Unlimited number of products and product feeds

📑Over 100 pre-defined templates

📁XML, CSV, TSV, and TXT formats

🗃Structure-data friendliness

🔍Pixels and conversion API (CAPI) and Google Dynamic Remarketing pixel

🌍Multilingual support

Learn more about the plugin here.

Product Feed Manager

Overall rating: 4.7 (136 reviews)

✅Multiple subscriptions available

✅Free plan available

woocommerce Product Feed Manager

An easy-to-use and versatile plugin packed with tons of features already in the free version—you'll be able to quickly generate and customise Google Shopping feed XML files with this one.

Free Account Features

📑170+ pre-built feed templates of Merchant Shop feed

👍🏽Adherence to Google rules 

📁XML, CSV, and TXT format support 

🔁Auto-sync with Google Shopping Center 

👍🏽Compatibility with HTTP and HTTPS sites 

📅Auto feed update and scheduling options, and more

Learn more about the plugin here.

Final Thoughts

There are lots of free Google Shopping feed plugins for WooCommerce out there. Our suggestion would be to try out each from the list above and decide what works best exactly for you.

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