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Stålhästen started in 2010 with the idea to create a classic, stylish and sustainable bike for everyone. Today, there are over 20,000 Stålhästen bicycles on the streets in Sweden. The bicycle industry is highly competitive and Stålshästen faced challenges in standing out among competitors and reaching potential customers. In 2020, Stålshästen approached Bidbrain for a solution.
If you’re an eCommerce business owner or marketer, you probably know that Google Shopping is a great way to reach potential customers and boost sales. To get started with Google Shopping, you need to create a product feed that contains all the information about your products, such as their titles, descriptions, prices, and images. In this blog post, we will discuss different ways to create a Google Shopping product feed.
To get the most out of Google Shopping and Google Ads, you need to consider many factors, including the quality of product feeds, compliance with Google policies and rules, bidding strategy, the accuracy of product data, etc. All this may sound like too much but, with a systematic approach, all of this can be tackled easily. In this article, we’ll cover the main aspects that you should pay the most attention to when making your way to success on Google Shopping.
The introduction of Performance Max made quite a splash in November 2021. The idea behind the new campaign type was simple—to allow the advertiser access to all of their Google Ads inventory from a single point of entry and let AI do the job. At the same time, it also triggered the need to develop new skills.
Any ad channel or online platform for showcasing goods has a set of rules that a business owner must comply with. Getting quality customer outreach via these platforms demands a meticulous approach to how you sort your products and show them to the customers in compliance with the platform’s rules.
Getting your products to Google Shopping may seem complicated at first, but there are some good apps, extensions, and plugins that can help you out. In this article, we'll be talking about the top free plugins for creating a Google Shopping feed file for Shopify stores.
The default (primary) product feed on Google Shopping is often enough to set up a successful campaign. At the same time, by experimenting with different Google Shopping feed types and optimising them, you can significantly improve your shop's performance.
