The products is the core of your Google Shopping ads. To succeed you need to keep your product data (feed) in good shape, with all attributes in place, well optimised titles and structured categories. You also need to know which products that are currently performing well and which products are not - and why.
Today we release our long awaited tool to build, manage and launch Google Shopping campaigns.
Google Shopping started in 2002, (Froogle) with the goal of providing a user-friendly comparison shopping service for everyone. At this time, listing products were free to do, but you had to pay for sponsored links.
Setting up and optimizing a Google shopping campaign can be a bit overwhelming, especially for first-timers. But if you are not willing to experiment (with things like different Google shopping campaign structures, for example) and figure out what works best for you, you might not be able to get the best out of your Google shopping campaigns.