The products is the core of your Google Shopping ads. To succeed you need to keep your product data (feed) in good shape, with all attributes in place, well optimised titles and structured categories. You also need to know which products that are currently performing well and which products are not - and why.
According to Google, Comparison Shopping Service (CSS) “is a website that collects product offers from online retailers and then sends users to the retailers’ websites to make a purchase”. Just like Google Shopping, CSS can also show shopping ads in Google search results.
For any online store, tracking competitors' product prices on Google Shopping should be one of the key strategic priorities. Many businesses get puzzled when it comes to finding effective ways to compare Google Shopping prices to their competitors. In this blog post, we'll cover the primary tactics and solutions for tracking competitors' prices on Google Shopping. Also, we'll go through a case study we've run recently on competitor price tracking and monitoring—some exciting insights there!
If you’re looking for a way to increase your online sales, Google Shopping ads could be the answer. But running successful shopping ad campaigns requires more than just setting up Google accounts and launching ads. To ensure your shopping ad campaigns are successful, you need to be aware of the best practices for running Google Shopping ads.
In this blog post, we’ll discuss the best practices that can help you get the most out of your Google Shopping campaigns and maximise your return on investment. From understanding the basics to optimising your campaigns, learning and following these best practices will help you create effective Google Shopping ads campaigns.
Server-side tracking is a tool that e-commerce businesses are using to analyse customer behaviour and make data-informed decisions. In this article, we will explore what server-side tracking is and how it can be used to enhance e-commerce experiences.
To get the most out of Google Shopping and Google Ads, you need to consider many factors, including the quality of product feeds, compliance with Google policies and rules, bidding strategy, the accuracy of product data, etc. All this may sound like too much but, with a systematic approach, all of this can be tackled easily. In this article, we’ll cover the main aspects that you should pay the most attention to when making your way to success on Google Shopping.
In this article, we'll cover the essential tips on how to optimise your performance on Google Shopping—from getting the feeds and attributes sorted to improving bidding and campaign strategies, and firing up automated solutions. Also, there's a free guide inside this blog post!
For some shops and e-commerce retailers, using free plugins to set up a Google Shopping product feed may not be enough because they need more extensive functionality and options. Let's look at paid Shopify plugins for creating product feeds for Google Shopping.
The introduction of Performance Max made quite a splash in November 2021. The idea behind the new campaign type was simple—to allow the advertiser access to all of their Google Ads inventory from a single point of entry and let AI do the job. At the same time, it also triggered the need to develop new skills.
How to rank on Google Shopping really high? Is there a magic bullet to get high rankings with shopping ads? In this article, we will discuss the three main basics that constitute the solid foundation of successful performance on Google Shopping.