Getting your products to Google Shopping may significantly boost your shop's performance. Let's see how you can push your WooCommerce products to Google Shopping with free plugins and extensions.
The default (primary) product feed on Google Shopping is often enough to set up a successful campaign. At the same time, by experimenting with different Google Shopping feed types and optimising them, you can significantly improve your shop's performance.
From generals standing on top of hills with telescopes to modern-day satellite imagery, there’s a very good reason why military strategists have always favoured a high vantage point.
Today we release our long awaited tool to build, manage and launch Google Shopping campaigns.
Google Shopping started in 2002, (Froogle) with the goal of providing a user-friendly comparison shopping service for everyone. At this time, listing products were free to do, but you had to pay for sponsored links.
Is Performance Max a better type of campaign than Smart Shopping or its previous multi-channel versions combined? What do we gain, and what do we lose?
Initially, Google Ads begins with a goal and a campaign.
Search campaigns for sales and leads, Display and Video for awareness, consideration and expand the reach beyond search results, Shopping for retail marketing and boost a nearby storefront, etc.
Then the advent of Smart campaigns began to integrate automation and multichannel marketing in exchange for a loss of some insights and control.
Setting up and optimizing a Google shopping campaign can be a bit overwhelming, especially for first-timers. But if you are not willing to experiment (with things like different Google shopping campaign structures, for example) and figure out what works best for you, you might not be able to get the best out of your Google shopping campaigns.
When it comes to online purchase queries and searches, Amazon trumps Google, but the world’s leading search engine is a close second. And as an e-commerce business owner or a marketer, you should know what Google shopping is, how to set up Google Shopping, and how to sell on Google shopping.