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Google Performance Max is a relatively new campaign type that uses machine learning to optimise your ad performance across multiple Google networks. With the right approach, Google Performance Max Shopping campaigns can serve as a powerful tool for e-commerce businesses looking to drive more sales and revenue without investing too much in the supervision of online marketing campaigns. In this blog post, we will cover the most essential Google Performance Max optimisation tips.

One may say that, with the latest updates like campaign-level brand exclusions, etc., Google's Performance Max is gradually evolving into a more versatile advertising ad tool. So when should you use exclusions for your PMax campaigns? In this blog post, we'll explain why merchants should sometimes exclude products from their Performance Max campaigns and how they can do it.

If you’re an eCommerce business owner or marketer, you probably know that Google Shopping is a great way to reach potential customers and boost sales. To get started with Google Shopping, you need to create a product feed that contains all the information about your products, such as their titles, descriptions, prices, and images. In this blog post, we will discuss different ways to create a Google Shopping product feed.

If you’re running a store on Magento (Adibe Commerce) and may have been looking for a viable solution to connect your Magento store to Google Shopping, we got some tips for you. For this blog post, we picked 5 Magento (Adobe Commerce) Google Shopping extensions that can help you streamline your Google Shopping routine.

The products is the core of your Google Shopping ads. To succeed you need to keep your product data (feed) in good shape, with all attributes in place, well optimised titles and structured categories. You also need to know which products that are currently performing well and which products are not - and why.

What is a Google Shopping CSS?

According to Google, Comparison Shopping Service (CSS) “is a website that collects product offers from online retailers and then sends users to the retailers’ websites to make a purchase”. Just like Google Shopping, CSS can also show shopping ads in Google search results. 

For any online store, tracking competitors' product prices on Google Shopping should be among the key strategic priorities. Many businesses get puzzled when it comes to finding effective ways to compare Google Shopping prices to their competitors. In this blog post, we'll cover the primary tactics and solutions for tracking competitors' prices on Google Shopping. Also, we'll go through a case study we've run recently on competitor price tracking and monitoring—some exciting insights there!

If you’re looking for a way to increase your online sales, Google Shopping ads could be the answer. But running successful shopping ad campaigns requires more than just setting up Google accounts and launching ads. To ensure your shopping ad campaigns are successful, you need to be aware of the best practices for running Google Shopping ads.

In this blog post, we’ll discuss the best practices that can help you get the most out of your Google Shopping campaigns and maximise your return on investment. From understanding the basics to optimising your campaigns, learning and following these best practices will help you create effective Google Shopping ads campaigns.

Server-side tracking is a tool that e-commerce businesses are using to analyse customer behaviour and make data-informed decisions. In this article, we will explore what server-side tracking is and how it can be used to enhance e-commerce experiences.

To get the most out of Google Shopping and Google Ads, you need to consider many factors, including the quality of product feeds, compliance with Google policies and rules, bidding strategy, the accuracy of product data, etc. All this may sound like too much but, with a systematic approach, all of this can be tackled easily. In this article, we’ll cover the main aspects that you should pay the most attention to when making your way to success on Google Shopping.