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If you’re looking for a way to increase your online sales, Google Shopping ads could be the answer. But running successful shopping ad campaigns requires more than just setting up Google accounts and launching ads. To ensure your shopping ad campaigns are successful, you need to be aware of the best practices for running Google Shopping ads.

In this blog post, we’ll discuss the best practices that can help you get the most out of your Google Shopping campaigns and maximise your return on investment. From understanding the basics to optimising your campaigns, learning and following these best practices will help you create effective Google Shopping ads campaigns.

Server-side tracking is a tool that e-commerce businesses are using to analyse customer behaviour and make data-informed decisions. In this article, we will explore what server-side tracking is and how it can be used to enhance e-commerce experiences.

To get the most out of Google Shopping and Google Ads, you need to consider many factors, including the quality of product feeds, compliance with Google policies and rules, bidding strategy, the accuracy of product data, etc. All this may sound like too much but, with a systematic approach, all of this can be tackled easily. In this article, we’ll cover the main aspects that you should pay the most attention to when making your way to success on Google Shopping.

In this article, we'll cover the essential tips on how to optimise your performance on Google Shopping—from getting the feeds and attributes sorted to improving bidding and campaign strategies, and firing up automated solutions. Also, there's a free guide inside this blog post!

For some shops and e-commerce retailers, using free plugins to set up a Google Shopping product feed may not be enough because they need more extensive functionality and options. Let's look at paid Shopify plugins for creating product feeds for Google Shopping.

The introduction of Performance Max made quite a splash in November 2021. The idea behind the new campaign type was simple—to allow the advertiser access to all of their Google Ads inventory from a single point of entry and let AI do the job. At the same time, it also triggered the need to develop new skills.

How to rank on Google Shopping really high? Is there a magic bullet to get high rankings with shopping ads? In this article, we will discuss the three main basics that constitute the solid foundation of successful performance on Google Shopping.

Any ad channel or online platform for showcasing goods has a set of rules that a business owner must comply with. Getting quality customer outreach via these platforms demands a meticulous approach to how you sort your products and show them to the customers in compliance with the platform’s rules.

Getting your products to Google Shopping may seem complicated at first, but there are some good apps, extensions, and plugins that can help you out. In this article, we'll be talking about the top free plugins for creating a Google Shopping feed file for Shopify stores.

Black Friday is already around the corner. To be able to get the most out of the Black November sales events with Google Shopping campaigns, you have to be fully prepared. Check out the 10 useful Google Shopping tips for Black November 2022 below.