How to Increase ROAS and Expand to New Markets with Google Shopping

In 2021, Bodylab—a health and nutrition company from Sweden—made a strategic decision to enhance its performance on Google Shopping. Seeking a competitive edge in the ever-growing e-commerce segment, Bodylab turned to Bidbrain. With a customer-centric approach, Bodylab aimed to optimise its advertising campaigns and maximise its return on ad spend (ROAS) while increasing conversion value.

Read More
How to Use Google Shopping for Local SEO

How to Leverage Google Shopping for Local SEO

Google Shopping has significantly altered the way businesses connect with local customers and drive online traffic. Google Shopping can give an extra boost to local SEO. With Google Shopping, you can improve your local business's visibility, get more local customers, and optimise ROI. In this blog post, we will give you tips on how to make the most of Google Shopping for local SEO success. Let's dive in!

Read More
How to Increase ROAS with Google Shopping

How to Increase ROAS by 605% with Google Shopping

Stålhästen started in 2010 with the idea to create a classic, stylish and sustainable bike for everyone. Today, there are over 20,000 Stålhästen bicycles on the streets in Sweden. The bicycle industry is highly competitive and Stålshästen faced challenges in standing out among competitors and reaching potential customers. In 2020, Stålshästen approached Bidbrain for a solution.

Read More
How to Do UA-to-GA4 E-Commerce Migration

How to Do UA→GA4 E-Commerce Migration

Google Analytics is going away on July 1st, 2023. So there’s no other choice for e-commerce businesses left but to migrate to Google Analytics 4. If you don’t know where to start with the GA4 migration for your e-commerce store, this read is for you. In this blog post, we are covering the key aspects of e-commerce migration from Universal Analytics to Google Analytics 4.

Read More

How Brick-and-Mortar Businesses Can Make Use of Google Shopping

In the past 20 years, the rise of online shopping has significantly affected traditional retail. The two have merged into one—not many traditional businesses can afford to stay offline today, be they large corporations or small and medium companies. Omnichannel shopping dictates the rules. Out of all the platforms related to online shopping, Google Shopping does stand out. You can't sell goods through it directly. But it is the leading platform where customers can look for products via Google Search and compare prices from different shops.

Read More

Pros and Cons of Using Multiple CSSs for Google Shopping

One of the basic rules for using Google Shopping for your e-commerce businesses is to utilise at least one comparison shopping service, be it Google Shopping itself or a third-party CSS platform/partner. But can an e-commerce business use multiple comparison shopping services for Google Shopping? The answer is yes, and there are several advantages as well as downsides to doing so.

Read More

10 Tips for Optimising Google Performance Max Shopping Campaigns

Google Performance Max is a relatively new campaign type that uses machine learning to optimise your ad performance across multiple Google networks. With the right approach, Google Performance Max Shopping campaigns can serve as a powerful tool for e-commerce businesses looking to drive more sales and revenue without investing too much in the supervision of online marketing campaigns. In this blog post, we will cover the most essential Google Performance Max optimisation tips.

Read More

How to Exclude Products from Performance Max Campaigns and Why

One may say that, with the latest updates like campaign-level brand exclusions, etc., Google's Performance Max is gradually evolving into a more versatile advertising ad tool. So when should you use exclusions for your PMax campaigns? In this blog post, we'll explain why merchants should sometimes exclude products from their Performance Max campaigns and how they can do it.

Read More
How to Create a Google Shopping Product Feed Guide

How to Create a Google Shopping Product Feed

If you’re an eCommerce business owner or marketer, you probably know that Google Shopping is a great way to reach potential customers and boost sales. To get started with Google Shopping, you need to create a product feed that contains all the information about your products, such as their titles, descriptions, prices, and images. In this blog post, we will discuss different ways to create a Google Shopping product feed.

Read More

5 Google Shopping Extensions for Adobe Commerce (Magento)

If you’re running a store on Magento (Adibe Commerce) and may have been looking for a viable solution to connect your Magento store to Google Shopping, we got some tips for you. For this blog post, we picked 5 Magento (Adobe Commerce) Google Shopping extensions that can help you streamline your Google Shopping routine.

Read More