Blog

Stålhästen started in 2010 with the idea to create a classic, stylish and sustainable bike for everyone. Today, there are over 20,000 Stålhästen bicycles on the streets in Sweden. The bicycle industry is highly competitive and Stålshästen faced challenges in standing out among competitors and reaching potential customers. In 2020, Stålshästen approached Bidbrain for a solution.

From generals standing on top of hills with telescopes to modern-day satellite imagery, there’s a very good reason why military strategists have always favoured a high vantage point.