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Google Shopping has significantly altered the way businesses connect with local customers and drive online traffic. Google Shopping can give an extra boost to local SEO. With Google Shopping, you can improve your local business's visibility, get more local customers, and optimise ROI. In this blog post, we will give you tips on how to make the most of Google Shopping for local SEO success. Let's dive in!
Google Performance Max is a relatively new campaign type that uses machine learning to optimise your ad performance across multiple Google networks. With the right approach, Google Performance Max Shopping campaigns can serve as a powerful tool for e-commerce businesses looking to drive more sales and revenue without investing too much in the supervision of online marketing campaigns. In this blog post, we will cover the most essential Google Performance Max optimisation tips.
One may say that, with the latest updates like campaign-level brand exclusions, etc., Google's Performance Max is gradually evolving into a more versatile advertising ad tool. So when should you use exclusions for your PMax campaigns? In this blog post, we'll explain why merchants should sometimes exclude products from their Performance Max campaigns and how they can do it.
If you’re looking for a way to increase your online sales, Google Shopping ads could be the answer. But running successful shopping ad campaigns requires more than just setting up Google accounts and launching ads. To ensure your shopping ad campaigns are successful, you need to be aware of the best practices for running Google Shopping ads.
In this blog post, we’ll discuss the best practices that can help you get the most out of your Google Shopping campaigns and maximise your return on investment. From understanding the basics to optimising your campaigns, learning and following these best practices will help you create effective Google Shopping ads campaigns.