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Setting up and optimizing a Google shopping campaign can be a bit overwhelming, especially for first-timers. But if you are not willing to experiment (with things like different Google shopping campaign structures, for example) and figure out what works best for you, you might not be able to get the best out of your Google shopping campaigns.

Google shopping – while it cannot yet be declared king of the hill, especially with Google standard search ads still alive and thriving, Google Shopping does trump the most popular paid ad avenue on Google in most areas. Its placement and visual nature make it ideal for certain product categories. But there is one thing that’s common in both, and it’s that the bid strategy you pursue has a significant impact on your profitability.

When it comes to online purchase queries and searches, Amazon trumps Google, but the world’s leading search engine is a close second. And as an e-commerce business owner or a marketer, you should know what Google shopping is, how to set up Google Shopping, and how to sell on Google shopping. 

Google Smart Shopping Campaigns – What They Are And How They Work