Performance Max: Is the Google All-In-One better?
Is Performance Max a better type of campaign than Smart Shopping or its previous multi-channel versions combined? What do we gain, and what do we lose?
Initially, Google Ads begins with a goal and a campaign.
Search campaigns for sales and leads, Display and Video for awareness, consideration and expand the reach beyond search results, Shopping for retail marketing and boost a nearby storefront, etc.
Then the advent of Smart campaigns began to integrate automation and multichannel marketing in exchange for a loss of some insights and control.