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Google Shopping Strategist


Performance Max: Is the Google All-In-One better?

Is Performance Max a better type of campaign than Smart Shopping or its previous multi-channel versions combined? What do we gain, and what do we lose?

Initially, Google Ads begins with a goal and a campaign. 

Search campaigns for sales and leads, Display and Video for awareness, consideration and expand the reach beyond search results, Shopping for retail marketing and boost a nearby storefront, etc.

Then the advent of Smart campaigns began to integrate automation and multichannel marketing in exchange for a loss of some insights and control.

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