Blog

Find untapped potential in your Shopping Campaigns

Google Shopping started in 2002, (Froogle) with the goal of providing a user-friendly comparison shopping service for everyone. At this time, listing products were free to do, but you had to pay for sponsored links.

Read More
performance-max-bidbrain

Performance Max: Is the Google All-In-One better?

Is Performance Max a better type of campaign than Smart Shopping or its previous multi-channel versions combined? What do we gain, and what do we lose?

Initially, Google Ads begins with a goal and a campaign. 

Search campaigns for sales and leads, Display and Video for awareness, consideration and expand the reach beyond search results, Shopping for retail marketing and boost a nearby storefront, etc.

Then the advent of Smart campaigns began to integrate automation and multichannel marketing in exchange for a loss of some insights and control.

Read More

Google shopping feed optimisation: understand the feed types

The default product feed mode on Google shopping is often enough to set up a successful campaign. But if you want to take your efforts to the next level, you need to understand the options at hand. This article lets you explore six different types of Google shopping product feeds to determine which setup will provide the best return on ad spend for your particular offer or campaign.

Read More

Google shopping product feed: what it is and how it works

To maximise your return on ad investment on Google shopping, you need to optimise your product feed. In this article, you’ll learn about how a product feed works and how to provide Google with the information needed to set up a Google shopping product feed that suits your business. 

Read More

Everything You Need To Know About Google Shopping Campaign Structures

Setting up and optimizing a Google shopping campaign can be a bit overwhelming, especially for first-timers. But if you are not willing to experiment (with things like different Google shopping campaign structures, for example) and figure out what works best for you, you might not be able to get the best out of your Google shopping campaigns.

Read More

Google Shopping Bid Strategy – How To Choose The Best One For Your Business

Google shopping – while it cannot yet be declared king of the hill, especially with Google standard search ads still alive and thriving, Google Shopping does trump the most popular paid ad avenue on Google in most areas. Its placement and visual nature make it ideal for certain product categories. But there is one thing that’s common in both, and it’s that the bid strategy you pursue has a significant impact on your profitability.
Read More

Beginners’ Guide To Google Shopping in 2021

When it comes to online purchase queries and searches, Amazon trumps Google, but the world’s leading search engine is a close second. And as an e-commerce business owner or a marketer, you should know what Google shopping is, how to set up Google Shopping, and how to sell on Google shopping. 

Read More